Meet Elana Akman
I started my consulting practice after years of working as a marketing leader in the emerging technology space.
From that experience, I came to love the high-wire energy of launching campaigns into the world. But the real fun for me was always in the foundational work:
Capturing the voices of industry experts
Peeling back layers of jargon and inside baseball
Decoding expert knowledge into messaging that strikes a chord
In other words: The building blocks that back up marketing efforts with valuable, unique positioning.
With that strong foundation set, I help organizations take on bigger and bolder campaigns. Before Drumbeat Editorial, a career high was launching—and serving as managing editor—for a Fortune 500 company’s first-ever technology magazine.
Read on for more about my editorial focus.
The Basics
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I’m right at home with industry trends and big ideas about thorny, evolving issues—from emerging technology to healthcare innovation.
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On a typical day, you can find me creating content for executive leaders and managers in business, technology, and government missions.
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Starting with clients right at the beginning—with their challenge—and working together from there to pinpoint the right content solutions.
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When content over-explains a topic to an audience of experts. Hint: You can probably cut that intro about the rapid rise of generative AI.
Let’s chat about you.
Alright, that’s plenty about me! Get in touch below so we can talk about your vision or future project. You can also send a message to elana@drumbeateditorial.com